Privacy policy

1. Who we are

Paradise Ranch (CNPJ 48.911.519/0001-58, Est. GO-118, Km 151, Alto Paraíso de Goiás – GO, ZIP 73770-000, Brazil) is the controller of the personal data processed on this website, in bookings and in customer service, under Brazil’s General Data Protection Law (LGPD, Law 13,709/2018).

For anything about your data, contact our privacy channel: info@paradiseranch.com.br or WhatsApp +55 62 99940-7465 (8 am to 8 pm, Brasília time).

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2. What we process and why

Bookings. Name, e-mail, phone, dates, number and age of guests and payment details, to make and manage your booking and issue receipts and invoices. The booking is processed by our booking engine (Pousari); card details go straight to the payment processor and are not kept by us.

Guest registration. Like any lodging, we are required by law to register guests (National Guest Registration Form, Law 11,771/2008): name, ID document, nationality, date of birth and contact details, including companions. We ask for these on WhatsApp before arrival, since check-in is self-service.

Conversations. If you contact us on WhatsApp, by phone or by e-mail, we use your message and contact details to reply and plan your stay.

Browsing, only with your consent. If you accept cookies, Google Tag Manager loads Google Analytics 4, Google Ads conversion measurement and the Meta Pixel. Without your consent, none of this is recorded.

Partners and waiting list. Sign-ups at /afiliados/ (Google Forms) are used to assess the partnership, issue coupons and pay commissions. On the waiting list, we keep your name and contact details only to notify you.

Technical logs. The site host (Vercel) records IP address, date, time and browser, for security and because Brazil’s Marco Civil da Internet requires keeping them for 6 months.

Photos and videos. We only publish images in which guests appear with their permission.

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3. Legal bases

We process your data to perform the lodging contract, to comply with legal obligations (guest registration, invoices, Marco Civil), with your consent (measurement and marketing cookies, use of your image) and in our legitimate interest (replying to contacts and keeping the site and the property secure), under art. 7 of the LGPD.

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4. Who we share it with

Only with the providers that run the services above and only for those purposes: Pousari (bookings), payment processors, Google (Analytics, Ads, Forms and Tag Manager), Meta (Pixel, WhatsApp, Instagram and Facebook) and Vercel (hosting). We also share data when a law or an authority requires it. We do not sell personal data.

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5. Data outside Brazil

Some providers store data on servers outside Brazil, mainly in the United States. The transfer follows the LGPD safeguards (arts. 33 to 36), such as the providers’ own contractual clauses.

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6. How long we keep it

Bookings and tax data: 5 years after the stay. Guest registration: for the period set by tourism regulations. Site access logs: 6 months. Browsing: up to 14 months in Google Analytics. Waiting list: until you leave it or 12 months without contact. After that, the data is deleted or anonymised.

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7. Children and teenagers

A booking is always made by a responsible adult. The names and ages of children and teenagers are used for occupancy, guest registration and safety in activities with the animals, in their best interest and with the guardian’s consent (LGPD, art. 14).

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8. Security

We use an encrypted connection (HTTPS), restricted access to our tools and payment processed directly by the processor. If an incident could cause a relevant risk, we will tell you and Brazil’s National Data Protection Authority (ANPD), as the LGPD requires (art. 48).

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9. Your rights

You may ask at any time for: confirmation and access to your data; correction; anonymisation, blocking or deletion; portability; to know who we share it with; and to withdraw your consent (LGPD, art. 18). Write to info@paradiseranch.com.br — we reply within 15 days. Data required by law, such as tax records, may still be kept. You may also complain to the ANPD (gov.br/anpd).

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10. Cookies: change your choice

Your choice is saved in this browser. To change it, use the Cookie preferences button or the “Cookies” link in the footer of any page.

Cookie preferences

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11. Changes to this policy

We may update this policy when our tools or the law change. The date at the top shows the latest version; if a change is relevant, we will tell you on the site.

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